The legend of Justin Bieber looms large over aspiring musicians, hoping for the glimmer of YouTube gold with which Bieber has been so handsomely rewarded. They think, “if Justin Bieber can do, why can’t I?” He went from unknown Canadian kid to mega-
superstar, all with the upload of some cover songs. Bieber is proof that YouTube is perhaps the place to get discovered.
In this new series, we’ll take a look at the good, the bad and maybe some of the ugly who upload their dreams, hoping to catch the ear of the right person in the music biz. It’s up to you to decide if they have a long career in the music business ahead of them, or if they should just give it up and commit to their job at Starbucks.
The first cover artists we’ll take a listen to is the Boston-based duo, Karmin. Singer Amy Heidemann and multi-instrumentalist/co-singer Nick Noonan met at Berklee School of Music and took their schoolroom partnership into the public arena. A couple of their covers of popular songs have gone viral on YouTube. Their version of Chris Brown’s song “Look At Me Now” has more than 12 million views.
Karmin’s videos also drew the notice of Ellen Degeneres, who featured them on her show a few weeks ago.
While their covers are the big attention grabbers, Karmin also has some original music uploaded to YouTube. Their song “You Can Tell Me” has almost a quarter million views.
So what do you think, does Karmin have what it takes to make it in the music business?
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